GFuse Smoothie Mix
Fun product names have suggested the main style direction, while the choice of dominating color scheme was based on different smoothie flavors. We developed a design concept bursting with bright colors and charming fruit and berry illustrations, tickling the consumers’ taste buds. When creating the box design for the smoothie packets, we used the forest green background color representing the brand and highlighted the main accent points with embossing and UV varnishing.
Task
We had a lovely opportunity to develop a packaging design for the "Green In Fuse" smoothie line – a natural & nutritional collection of healthy ready-to-mix fruit drinks. The product line consists of three delicious fruit and berry smoothies: Crazy Monkey, Blue Sky and Pink Love, featuring different flavors.
