A Small But Powerful Team
Revealing the essence of the brands
in the most creative way.
The founder of Craft Mark, Martin has over nine years of professional design experience by his side and is truly passionate about branding, identity and packaging design. Having an eye for all things beautiful, Martin enjoys taking photos of beautiful landscapes in different parts of the world and cooking good food.
NeringaCopywriter / Marketing Consultant
A creative copywriter at Craft Mark, Neringa is in love with words and writing meaningful copy. As long as she can remember, writing has been a big part of her life, which gradually turned into a professional career. The best way to recharge her creative batteries is exploring new places, discovering local cuisines and hiking.
We enable brands to shine through.
Everything starts with a logo, the primary element of your brand.
Helping you launch a new product or redesign current packaging.
A package of items to represent your brand and keep it integral.
Creating relevant content for your website, brochure or blog.
Our Branding Process
We don’t choose to go the easy way. Therefore, our approach to branding clearly reflects in the way we do things. Let’s take a look at our creative process.
01. Setting the Foundation
You want a great looking logo to represent your brand – and we get it. However, setting a good foundation for our work holds major importance on the way your logo will eventually turn out. It’s our responsibility to do the things right, but first we need to get to know your brand and specific goals. It’s a teamwork stage – in order to get into the core of the situation, we need to ask you questions and receive well thought of answers.
02. Diving into the Research
We don’t only scratch the surface – we dive deep into the case. As soon as we reach the essence of your brand’s personality and goals, we are ready to do some background check of your industry and competition. More importantly, we thrive on getting into the shoes of your ideal customers and seeing how your brand must look like through their eyes – what do they expect from you, what value can you offer to them?
03. Crafting a Perfect Mark
We are more than ready to get the creative juices flowing – this is the moment we have been so eagerly waiting for! Here comes a lot of sketching and polishing, until your logo is finally ready to meet you. Then, it’s time for the testing stage – an essential part of the logo design process. We will make sure your logo not only looks good on paper, but can be applied in a variety of different situations and, lastly, create a solid identity behind it.
Our Packaging Design Process
It’s always exciting to peek into the process, especially when it is related to your own product, isn’t it? Let’s see what are the steps of creating a beautiful packaging design.
01. The Purpose
Packaging allows you to form an instant connection with your customers. Also, it communicates the value of your product before your customers can experience it. Therefore, packaging design inspires people to give your product a try from the moment they see it for the first time.
02. How It’s Done
We partner with you to align our ideas, identify your brand’s story, define the strategic vision and plan actionable steps. We collect your preferences regarding the new packaging design, do our own extensive research and dive into the creative flow.
03. The Final Outcome
We aim for well though of, purposeful and eye-catching packaging design, which clearly represents your brand’s story and voice. Following the exciting path of discovery, strategy and research, we are able to develop packaging design that inspires, attracts and converts.
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