Eriglobe MIEGUI+ Sleep Support
The idea of turning a sleep supplement into a bedside ritual rather than a medicine cabinet afterthought is what pulled me into this CPG packaging design project. While Eriglobe worked on formulating a liposomal melatonin blend to help people fall asleep faster and rest deeper, I dove into my creative phase and crafted the product packaging design and supplement packaging system for their new MIEGUI + line. The final result is right in front of you!
Task
This premium liposomal melatonin supplement, enriched with magnesium bisglycinate and valerian root extract, required packaging that felt calming, premium, and clinically credible rather than like a typical pharmacy product. A deep cobalt night palette, warm amber accents, and a subtle crescent moon create an immediate visual association with restful sleep. Clear, benefit-led ingredient communication helps shoppers quickly understand the formula, while the refined color palette and nighttime imagery transform the product into a calming evening ritual. The result is distinctive, premium packaging that stands out on shelf and reinforces the brand’s focus on quality and trust.
